New website led to an increase in overseas orders

About the Business

A leading UK manufacturer of engineering products to the worldwide float glass industry. They also offer highly skilled precision engineering services.

The Challenge:

Due to the economic climate and its negative effect on the transport and construction industries, which are key markets for glass production, the business needed to widen its client base and reach out to existing customers to capitalise on the need for spares and components.

How NGBA helped to overcome the challenge:

The business now has a fully content managed website which is updated regularly with new content to enhance performance with search engines. They also haveĀ  an online spares & components catalogue, which enables worldwide clients to make selections simply and easily. Updates to the website and catalogue are distributed worldwide through regular e-newsletters.

Outcome:

Website visits are growing month on month and the digital catalogue has led to a number of overseas orders from Asia, Australia and South America. Putting the catalogue online has also dramatically reduced the postage costs for the company. Export enquiries are encouraging and there has been a noticeable increase of new contacts within known companies, resulting from forwarding the e-newsletters to colleagues.